Why most F&B brands fail to stand out

You’ve poured everything into your F&B brand… so why does growth still feel impossible?

Right now, you’re juggling it all - finding your audience, nailing your pricing, standing out in a crowded market, building a consistent story, packaging that actually sells, websites, socials… all while competitors somehow seem everywhere at once.

Here’s the truth: brands don’t fail because the founders aren’t talented. They fail because the strategy isn’t sharp enough to cut through the noise.

What if instead, you built an F&B brand people crave - unforgettable, loyal, scalable, positioned as the next big thing?

And yes, you can do it without a huge team, bottomless budget, or 100k Instagram followers.

That’s where we come in.

Why Strategy?

Because it’s the line between a brand people forget and a brand people can’t stop talking about.

Without it, your voice disappears in the noise. With it, you carve out a space only you can own, build loyalty that sticks, and grow with confidence.

It’s how Dubai’s OG chocolate brand Fix Dessert Chocolatier scaled from a local favourite into a global phenomenon.

It’s how Eleven Green turned a burger into a movement with fans who won’t eat anywhere else.

It’s how F&B brands stop chasing trends and start setting them.

The line between forgettable and iconic?

  • Clarity is Power

    If your message isn’t razor-sharp, you disappear. We cut through the noise so the right consumers can’t ignore you.

  • Bold ideas, directed

    Great ideas alone won’t save you. We turn sparks of creativity into momentum that actually scales.

  • Culture decides who succeeds.

    Fight against culture and you’ll lose every time. We position you where relevance lives - so your brand fits seamlessly in the life people are already living.

  • Strategy or stagnation

    Brands don’t fail because founders aren’t talented. They fail because they’re winging it. A roadmap is the only way to grow without burning out.

  • Consistency builds obsession

    Icons aren’t built on one viral post. They’re built by showing up with precision every single time - from your packaging to your TikToks.

  • Icons are engineered.

    Luck fades. Virality dies. The brands that last are built by design - step by step, move by move, until they’re unforgettable.

Proof it Works

Eleven Green

In a crowded burger market, we helped build Eleven Green into a lifestyle movement with a cult-like community.

The Elevners club and secret-menu drops created loyalty, FOMO, and new revenue streams.

Now it’s one of Dubai’s most culturally recognisable food brands, imitated but never duplicated.

FIX Dessert Chocolatier

We helped position FIX as Dubai’s Original Chocolate, transforming it into a cultural symbol.

It became a global press phenomenon, with daily drops selling out in under 30 seconds and sparking a worldwide pistachio shortage.

Today, Fix is compared to Hermès for exclusivity - imitated everywhere but never matched

Sandman Hotel Aberdeen

We launched Sandman into Aberdeen’s oversaturated, oil-dependent market where success seemed impossible.

Our award-winning sales & marketing plan generated £1.2 million in year one and made Sandman the city’s most recognisable hotel outside its only 5-star.

Proof that even deemed ‘impossible’ launches can win.

The Hub

We rebranded Jonathan Clarke’s Nutrition Hub into The Hub - a bold, culture-led fitness platform.

Within months, it reached 364,000 users in a single month, with engagement rates over 76% and 600 newsletter sign-ups in 10 days.

The Hub has quickly become one of the internet’s fastest-scaling fitness brands, moving from ‘just another' fitness recipe page’ to a category leader

I want this for my brand

What working with us will do for you

We don’t hand you theory,

we hand you traction.

We give you clarity, growth, and cultural relevance - the pillars that turn F&B brands from good enough into unforgettable.

  • Own a space in the market so sharp it leaves competitors scrambling.

    We uncover what makes your brand unforgettable - your story, your edge, your cultural pull - and distill it into positioning that’s impossible to ignore.

    The result? Customers don’t just notice you, they choose you again and again.

  • Real brand growth isn’t a lucky streak. It’s engineered.

    We design repeatable systems that drive revenue, loyalty, and retention on autopilot.

    Instead of scrambling for the next campaign, you’ll scale with a machine built to grow - steady, predictable, unstoppable.

  • Iconic F&B brands don’t just sell - they create movements.

    We make your brand impossible to ignore, embedding it into conversations, trends, and culture so people talk about you, share you, and obsess over you in ways money can’t buy.

  • Think of us as your brand’s marketing sounding board. We don’t run your campaigns or create your content - we help your team do it better.

    From pressure-testing big ideas to refining day-to-day tactics, we give you the clarity, direction, and accountability that stops wasted spend and accelerates results.

  • Whether you’re launching a second location, testing a new city, or breaking into an international market, we design step-by-step playbooks that unlock growth without diluting your brand’s DNA.

    You scale smarter, faster, and stronger - expanding into new opportunities while protecting the magic that made you unforgettable in the first place.

Tailored Frameworks, Built for You

(Our work is confidential. These examples are here to show the kind of strategy frameworks you’ll walk away with)

Strategy Blueprint
(Example)

Growth Plan
(Example)

Let's build yours

Investor-Ready Deck
(Example)

Why us?

Founder-led → You don’t get lost in agency layers. You work directly with Leonora - an award-winning strategist with global F&B experience, trusted by brands in Dubai, the UK, and beyond.

No fluff → You’ll never get generic ‘marketing tips.’ Every strategy is sharp, actionable, and designed to move the needle. If it doesn’t create traction, it doesn’t make the cut.

Clarity & frameworks → No vague advice, no recycled playbooks. You walk away with a crystal-clear roadmap and systems your team can actually use, not just slides that collect dust.

Action, not theory → Strategy only matters if it’s executed. We move fast, test ideas in real time, and hold you accountable so growth is measured in weeks, not years.

More about us

  • "Highly Recommend LRB Creative"

    I highly recommend LRB Creative! Leonora combines talent and enthusiasm with a warm, personal approach that makes collaboration a joy.

    She’s committed to getting every detail right and takes the time to truly understand your brand and business. 

    Christine Melanson
    Happy Veggie Kitchen

  • "One of the Best Hires I've Ever Made"

    Working with LRB Creative has exceeded every expectation.

    She’s professional, insightful, and one of the best hires I’ve ever made - I’ll be working with LRB Creative long into the future.

    Jonathan Clarke
    The Hub

  • "A Creative and Caring Team"

    Leo and her team at LRB went above and beyond. They quickly understood our brand, brought authenticity to everything they created, and were always responsive and collaborative.

    A creative, caring team that genuinely delivers - highly recommend!

    Simone Mazloumian
    Eklektik Mama

Ready to stop blending in?

Let’s make your next move the boldest one yet.

Forget safe. Forget ‘good enough’.

The difference between a brand people forget and a brand people can’t shut up about isn’t luck.

It’s strategy.

Sign me up

Frequently asked questions 

  • Perfect. But most “strategies” we see are really just marketing plans dressed up with buzzwords. Depending on the package you choose, we’ll look at everything you have - from positioning to content - and rebuild it piece by piece.

    And because we come in from the outside, we see blind spots your team can’t, giving you the clarity and objectivity you need to grow. The result isn’t theory, it’s a sharp roadmap that actually drives results.

  • No - and that’s intentional. We’re not here to run your social media page or design flyers. We act as your strategic partner: the sounding board, advisor, and CMO-level clarity your team needs to execute at a higher level.

  • Yes, absolutely. In fact, that’s where we do our best work.

    We guide your existing team or agency with frameworks, direction, and feedback - so they’re not just doing more, they’re doing the right things that actually move the needle.

  • If you’ve built an amazing brand but can’t quite get it right - if you feel as if you’re guessing, stuck in the noise, or struggling to scale beyond word-of-mouth - this is for you.

    We work with ambitious F&B founders who want their brand to move from ‘great product’ to household name and cultural icon.

  • Because we’re not an agency.

    Agencies sell outputs - posts, ads, content. We sell outcomes.

    Strategy is what shapes your brand for the next 5–10 years, not the next campaign. It’s an investment that pays for itself many times over.

  • Projects start at $10K USD. Monthly retainers begin at $8K USD. If you’re looking for quick hacks, we’re not the right fit.

    If you’re serious about building an F&B brand people obsess over, this cost is a drop in the ocean compared to the long-term return - we’ve helped turn businesses from nothing to millions in a matter of months.