Will Tennyson’s Cookbook.
Fitness icon Will Tennyson sought to bring his passion for cooking to life with a cookbook that not only showcased his incredible recipes but also celebrated who he is. The project needed clean, impactful visuals and authentic storytelling to resonate with his loyal audience, blending fitness and food into a cohesive, unforgettable experience.
The breakdown
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Crafted a clean, minimalistic photography style that highlights the magic of indulgent-looking yet healthy recipes.
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Delivered a cohesive visual aesthetic that celebrates Will Tennyson’s unique blend of fitness expertise and culinary creativity.
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Captured images that exude health and simplicity while showcasing the impossible: mouthwatering dishes within a calorie-conscious framework.
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Designed layouts and imagery that seamlessly reflect Will’s personality, making the cookbook celebrate his journey and connection with his loyal subscribers.
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Developed a visual narrative that feels authentically “Will Tennyson,” ensuring the book resonates deeply with his audience.