Uplift.
The game-changing fitness app. Uplift by Lindsey Harrod sought to elevate its unique offering in the competitive fitness market by showcasing recipes that nourish and inspire.
With a focus on original visual storytelling, the goal was to create casual, homey imagery that captures the essence of a supportive lifestyle community while setting the app apart with stunning, approachable content that encourages users to sign up and stay engaged.
The breakdown
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Created a casual, natural photography style to reflect the warmth and authenticity of home-cooked meals, making recipes feel approachable and achievable for users.
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Captured vibrant, wholesome dishes that support users’ fitness journeys, blending nutritional value with visual appeal to inspire healthier choices.
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Styled and photographed recipes to evoke the feeling of being in a cozy, inviting kitchen, fostering a sense of connection and community among app users.
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Developed stunning recipe imagery that sets Uplift apart from other fitness apps, elevating its content and creating a unique selling point for potential subscribers.
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Crafted visuals that align seamlessly with Uplift’s mission of holistic wellness, encouraging users to feel part of a supportive and nourishing lifestyle community.